2011年4月8日 星期五

Media Mix: Warner Bros. Introduces Movies on Facebook

(Media Source, schoollibraryjournal)

Warner Bros. Digital Distribution has begun testing the viability of offering select movies through Warner Bros.
Entertainment's Facebook movie pages. The Dark Knight, the first trial film, was released in early March and, according to Warner Bros., was so successful that the company decided to introduce five additional movies at the end of the same month: Harry Potter and the Sorcerer's Stone, Harry Potter and the Chamber of Secrets, Yogi Bear, Inception, and Life As We Know It.

The titles are all available through each film's official Facebook page. The cost of a movie rental is either 30 Facebook credits or $3, and the movie can be accessed for 48 hours after purchase. Viewers can pause playing and then log back into the site as well as post comments about the movie. Future releases have not yet been announced.
Warner Bros. is the first Hollywood studio to offer movies directly through Facebook. According to Thomas Gewecke, president of Warner Bros. Digital Distribution, "Facebook has become a daily destination for hundred of millions of people. Making our films available through Facebook is a natural extension of our digital distribution efforts."

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